You’ve made up your mind to take the road less traveled, so why not get off the beaten path of the Patagonia’s and The North Face’s and discover clothing brands as unique as the trail you blaze. A good handful of clothing companies are dishing up amazing lines, and some are really starting to create some buzz. With a commitment to quality and authenticity, here’s to the underdogs who deserve to be top dogs. We salute you!
Mens, Kids, Gear - Coastal Style
Anyone who’s heeded the call to surf new waters knows the bond that’s created by adventure with friends. Howler Brothers was started by two surfing / fishing / paddling friends with a passion for everything outdoors. They craft limited-run goods specifically for coastal sports. We love their commitment to doing things the “honest and pure way” — it’s the baseline for everything they do.
Mens, Womens, Gear - Mountain and City Living
Quality, timeless looks for people who are just as comfortable on the streets of NYC as the top of the nearest mountain. That’s what Topo Designs strives to accomplish, and they’ve done it well. If you’re the kind of person who’s always dreaming of change, you’ll dig having a closet full of clothes that adapts right along with you. And with a lifetime warranty and repairs program, you can rest easy knowing your clothing will last.
Men’s Clothing and Accessories - Surf and Stone
Water and rock. Founded in a Hermosa Beach garage in 2004 by an avid surfer / climber / artist, HippyTree captures another craft lifestyle, the surfer who also loves to climb. Their Spring collection is designed for “aimless wandering,” perfect for the ever-ready adventurer who’s always seeking. We love their mission to build and celebrate their brand’s tribe. You’ll see a photo contest and a ‘who’s-who’ right on their website.
Mens Activewear - Active Lifestyle
Not for the weekend warrior, Swrve is designed with durability and staying-power. Ever bike home from the office? In these clothes, you’ll never have to pull a Superman. Their main goal is ultimate usability, so you can forget about what you’re wearing and focus on getting to the top of the mountain, even if that mountain is paperwork. Oh, and check out the family photo on their About page... it’s hilarious!
Mens, Womens, Home Accessories - Active Lifestyle
What makes Jungmaven different? The threads themselves. Jungmaven is a true renegade of the outdoor clothing world, founded by a spirit of activism. They want to clothe you in soft, low-impact hemp fabrics, and change the world by doing it. Check ‘em out!
Mens, Womens, Accessories - Active Lifestyle / Travel
A determination to rise is at the heart of their unique philosophy and core drive. The folks behind Western Rise describe how they were frustrated with clothes that were either ill-fitting or not versatile for all occasions. Now they’re relentless in their approach to flip that script, which means you’ll probably be wearing your Western Rise threads relentlessly, too. https://westernrise.com/products/mens-liberated-hemp-band-collar?variant=40974932941
Mens, Womens, Kids, Accessories - Backcountry
Watch as Give'r founder Bubba sticks his gloved hand in boiling water and picks up burning logs and dry ice. That’s just cray. Their now-ubiquitous Bomber gloves were touted by Backcountry Magazine as “equal parts high end and hard working.” Outdoor magazine says these are “Bomber gloves that are just as happy living in your Toyota year-round as they are shredding on the ski hill.” Gloves, shirts, headwear. . . Give’r has it all.
Mens, Womens, Accessories - Active Lifestyle
Ask what they do, and they’ll say, “we’re not in the business of making clothes – we’re in the business of change.” Well, this independent clothing line is super eco-friendly, and every purchase goes to support their dual-mission of conserving the Earth and helping the developmentally disabled. Seems legit to us!
Mens, Womens, Unisex - Active Urban/Wilderness
Put down your phone, turn off the TV, get outside and look up. That’s the message of Full Circle, an independent clothing brand that’s helping people make their way out of the city and into the wilderness. The more people who take the time to breathe and get connected with nature that surrounds, the more positivity and peace we’ll bring to our interactions with one another. Hey, and why not get inspired with some pretty awesome designs?!
OK, so we only gave you 9 boutique clothing lines. . . that’s because we want your two-cents on who’s missing from the list! So drop your pick in the comments below, along with a good reason why they deserve top 10. Being a clothing company today is not for the faint of heart, but thankfully all these brands prove that their workers have an unquenchable thirst for the next big adventure.